Web 3.0 conference Santa Clara, California
From 23 january till 2 february I’ll be in San Francisco / Silicon Valley to attend the Web 3.0 conference.
Ten is the start of a new decade and the third decade for the Web. The third decade is often seen as and referred to the decade of the semantic Web. So I think that it’s a great way to start this new decade in 2010 by attending the Web 3.0 conference deep in the the heart of the information technology forest - Silicon Valley.
During the previous decade the Web was getting more social. Through user generated content the web is growing containing more and up-to-date knowledge. API’s for making web data accessible are more common, so in future connecting knowledge is getting easier.
Semantic technology is ready to get mainstream and leaving the research labs. But businesswise semantic technology is still often difficult to pitch and understand. Could semantic advertising create a success? Having more knowledge about content could increase the ROI for advertisers due the increased relevance of an ad? How can semantic technology enrich our web experience, making user information needs more meaningful. Could the growing mobile Web create a breakthrough for semantic technology?
Adding semantic technology time-to-results can be increased which is important for ubiquitous mobile devices. What are search engines like Google and Yahoo doing with semantic technology? Are they only implementing it to increase time-to-result or do they see other advantages? What is the future of semantic search in general? Should start ups compete in the market of the search giants? Or should they just concentrate on universal solutions and implement search for a smaller domain?
I’m confident Web 3.0 will give some great new insights and we will report back from our experience and findings at this event.
